Dan Shafer makes some disingenuous arguments in his column explaining why page chunking is necessary. I’ll address just one of them. Shafer explains that all of their tips are placed on distinct pages for “database purposes.” By placing all of the tips on different pages, they can create a database of tips and easily link to them. What he doesn’t explain is that if the tips are in a database, you can easily place them each on a single page, or on multiple pages, as you prefer. The whole point of database-backed publishing is to separate content from site structure. Even though Shafer makes some weak arguments about why page chunking is justified, he does come out and cop to the fact that it is all about money, to his credit.