About 15 months ago, I wondered in this very space about the future prospects of GoTo.com. Now they’re offering 5 million shares of their company to the public at $11 to 13 per. An interesting detail in this story is that the search results on the site are provided by Inktomi (no surprise there), and the ad sales for the search results are managed by 24/7 Media. Despite the fact that they don’t have any internal technology, they managed to bleed about 6.2 million dollars last quarter. What does this company have to offer other than a domain name? Who cares, they’re a perfect candidate for an Internet IPO.
About 15 months ago, I wondered in this very space about the future prospects of GoTo.com. Now they’re offering 5 million shares of their company to the public at $11 to 13 per. An interesting detail in this story is that the search results on the site are provided by Inktomi (no surprise there), and the ad sales for the search results are managed by 24/7 Media. Despite the fact that they don’t have any internal technology, they managed to bleed about 6.2 million dollars last quarter. What does this company have to offer other than a domain name? Who cares, they’re a perfect candidate for an Internet IPO.
Commentary
Previous post
Next post