There are interesting rumors floating around that Wal-Mart is building the mother of all e-commerce sites. If you’re not interested in that, you should still read the article, just for a classic example of analyst stupidity that is buried within. I’ll ruin the surprise by providing the text of the quote here, from a (no doubt well paid) Forrester analyst: “Can Wal-Mart be the of the Web? The key to their success lies in their execution.” In case this analyst didn’t notice, is the of the Web.