Jon Carroll wrote a great rant about Who Moved My Cheese? yesterday. My only brush with that insipid little book was that Spencer Johnson (the author) was a client of my former employer — we were building his Web site. Unfortunately, I wasn’t on the project myself, so I’m without dirt on the good doctor. All you really need to know about this book is that it’s ninety-something pages along, printed in large type and copiously illustrated. It costs $19.95. That, my friends, is a scam.