July 30, 2004 / Rafe / Comments Off on Spending on customer experience
Mark Hurst wonders what would happen if companies spent less on advertising and more on customer experience. He also has an example of a company that has done just that — you’ve probably heard of them.
Spending on customer experience
Mark Hurst wonders what would happen if companies spent less on advertising and more on customer experience. He also has an example of a company that has done just that — you’ve probably heard of them.
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