The New York Times has an article on “free offers” on Web sites that turn out to be something else:
I could picture my husband buying tickets online. I could imagine one of those annoying direct-marketing offers popping up. I could even picture him clicking on it. But I couldn’t see him entering a credit card to subscribe.
It turned out he didn’t have to. Tempted by a $10 cash-back award offer (“Good for your next Fandango purchase!”), he had typed in his e-mail address.
Unfortunately, he skipped over the fine print: “By entering my e-mail address as my electronic signature and clicking yes, I authorize Fandango to securely transfer my name, address and credit or debit card information to Reservation Rewards for billing and benefit processing.”
Read the whole article to get both sides of the story. As far as I’m concerned, Webloyalty is sleazy.