Form expert Luke Wroblewski compares Apple’s revamped checkout process to their old checkout process. If you do any work designing HTML forms at all, you’ll want to check this case study out. I’m particularly interested in the pros and cons of requiring users to enter their city, state, and zip versus entering just the zip and looking up the city and state. Luke has looked at this issue before.
Assessing Apple’s revamped checkout process
Form expert Luke Wroblewski compares Apple’s revamped checkout process to their old checkout process. If you do any work designing HTML forms at all, you’ll want to check this case study out. I’m particularly interested in the pros and cons of requiring users to enter their city, state, and zip versus entering just the zip and looking up the city and state. Luke has looked at this issue before.
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