Matthew Yglesias makes the argument that Chipotle is the Apple of fast food. America may not be manufacturing consumer electronics, but it is manufacturing more burritos. It’s an interesting and provocative piece.
For what it’s worth, I love Chipotle. Specifically, the carnitas burrito with rice, black beans, cheese, corn salsa, and hot salsa.
February 10, 2012 at 10:59 am
Interesting. Another thing that he implies but does not state is that all Chipotle restaurants are run by the company; they’re not franchised. That also seems somewhat different in the fast-food world. I wonder why that is and what effect it has.