Luke O’Neal in the Washington Post on Black Friday and how it is advertised:
It’s hard to avoid the message of those ads. We’ve been bombarded with them for weeks now, from corporations eager to entice shoppers with so-called “door-buster” deals. And then, once the shopping public falls for them, a privileged segment of the population sits back and dehumanizes them for its collective amusement. Look at these hilarious poor people, struggling to take advantage of a deal on something they might not otherwise be able to afford on items that we take for granted, we joke on Twitter. The message is the same: this is shameful, materialistic behavior. And by pointing it out, we differentiate ourselves, reaffirm our class status as being above the fray of the lowly and desperate.
What happened when Black Friday became an event
Luke O’Neal in the Washington Post on Black Friday and how it is advertised:
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