I’ve finished Scott Rosenberg’s history of blogging, Say Everything, and wanted to finish writing up my thoughts. The other day I wrote about the first half, now I’m adding my impression on the whole thing.

As I mentioned in the earlier post, Scott does a truly outstanding job of capturing the essence of events as they occurred. The toughest job for a historian or journalist is making the events recognizable to those who observed them closely, and Scott succeeds admirably on that front.

There are also pieces of analysis in the book that really impressed me. There’s a discussion of sincerity and authenticity that I found illuminating. I never really considered the differences between the two, but they are important and meaningful. I’d classify this blog as a “sincere” blog, but not an “authentic” one, by Scott’s definition.

He draws a distinction between “professional” bloggers and “traditional” bloggers that never occurred to me but that defines things perfectly — the pros write about what they think will interest their audience. The traditionalists write about what interests them. The difference is profound. I read all sorts of amateur blogs but very few professional ones. And what’s interesting to me is that the line is not whether the author gets paid or not — it’s the sensibility they bring to their work.

I also want to note that Scott incorporates quotations from blogs throughout the book, and the quotes are very well selected. The quotations not only underscore the points he’s trying to make, but are also almost always important in their own right. There are very few quotations from blogs in the book that were new to me.

This is a book about blogs that any blogger would enjoy reading. It’d also be great for people who have never gotten what blogging is all about. It’s really a fine book.