How committed is Google to driving Chrome adoption? They’re running TV ads to get people to try it out. Farhad Manjoo speculates on why people aren’t adopting Chrome, but not so much on why Google really wants them to adopt it. I don’t think anyone has really explained what Google hopes to gain by driving adoption of its own browser — and clearly, given the TV ads, they are very committed to this project.
For what it’s worth, I think it’s far too early to write off Chrome. Google needs to worry about winning over the alpha geeks. If they can do that, larger adoption is almost certain a few years down the road.