What if we give it away?
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What if we give it away?

I’ve seen many mentions of the fact that there were over a million downloads of Suze Orman’s new book Women & Money while it was available free of charge at oprah.com. What I haven’t seen is how that affected sales of the book. Wired editor Chris Anderson has posted a graph showing that since it was available from Oprah’s Web site, it has topped the charts at Amazon.com. Some of that is attributable to the fact that Orman had just gotten the exposure of being featured on Oprah, but the free download certainly didn’t hurt her sales.