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Posts Tagged ‘strategy’

Staying out of the way of platform vendors

Here’s some useful advice from Chris Dixon for companies that are trying to build products without getting run over by platform vendors:

Normally, when third parties try to predict whether their products will be subsumed by a platform, the question boils down to whether their products will be strategic to the platform. When the platform has an established business model, this analysis is fairly straightforward (for example, here is my strategic analysis of Google’s platform). If you make games for the iPhone, you are pretty certain Apple will take their 30% cut and leave you alone. Similarly, if you are a content website relying on SEO and Google Adsense you can be pretty confident Google will leave you alone. Until Twitter has a successful business model, they can’t have a consistent strategy and third parties should expect erratic behavior and even complete and sudden shifts in strategy.

Strategies: “best” strategies versus “better” strategies

In a long, wide-ranging dialog with Bill Simmons, Malcolm Gladwell makes the following observation:

After my piece ran in The New Yorker, one of the most common responses I got was people saying, well, the reason more people don’t use the press is that it can be beaten with a well-coached team and a good point guard. That is (A) absolutely true and (B) beside the point. The press doesn’t guarantee victory. It simply represents the underdog’s best chance of victory. It raises their odds from zero to maybe 50-50. I think, in fact, that you can argue that a pressing team is always going to have real difficulty against a truly elite team. But so what? Everyone, regardless of how they play, is going to have real difficulty against truly elite teams. It’s not a strategy for being the best. It’s a strategy for being better. I never thought Louisville — or, for that matter, Missouri — had a realistic shot at winning it all in the NCAAs this year. But if neither of those teams pressed, they wouldn’t have been there in the first place. I wonder if there isn’t something particularly American in the preference for “best” over “better” strategies. I might be pushing things here. But both the U.S. health-care system and the U.S. educational system are exclusively “best” strategies: They excel at furthering the opportunities of those at the very top end. But they aren’t nearly as interested in moving people from the middle of the pack to somewhere nearer the front.

This is a really powerful observation. I often think of it when I think about all of the interviewing tips you see from people who work at places like Google. When what you are offering is a job at Google, you can take a different approach to hiring than you can most other places.

People are always encouraged to emulate the biggest and best, but the most effective strategies are tailored to suit the specific position of the organization adopting them. Telling a startup to be like Google (or General Electric) is like telling a sardine to imitate a shark or a blue whale. It’s not going to work.

Gruber on leadership

John Gruber contrasts the leadership styles of Steve Jobs and Steve Ballmer bsaed on recently leaked memos written by each. Good stuff.

Winning process

Paul DePodesta is a baseball guy who was made famous in Michael Lewis’ book Moneyball. At the time of the writing he was the assistant to A’s general manager Billy Beane, and then went on to serve as general manager of the Los Angeles Dodgers. Now he works in the front office for the San Diego Padres. On his blog, he writes about the basics of building a successful team. The key is to focus on process rather than outcome:

We all want to be in the upper left box – deserved success resulting from a good process. This is generally where the casino lives. I’d like to think that this is where the Oakland A’s and San Diego Padres have been during the regular seasons. The box in the upper right, however, is the tough reality we all face in industries that are dominated by uncertainty. A good process can lead to a bad outcome in the real world. In fact, it happens all the time. This is what happened to the casino when a player hit on 17 and won. I’d like to think this is what happened to the A’s and Padres during the post-seasons. :-)

As tough as a good process/bad outcome combination is, nothing compares to the bottom left: bad process/good outcome. This is the wolf in sheep’s clothing that allows for one-time success but almost always cripples any chance of sustained success – the player hitting on 17 and getting a four. Here’s the rub: it’s incredibly difficult to look in the mirror after a victory, any victory, and admit that you were lucky.

The whole article is well worth reading.