Building on the success of their green ketchup, Heinz has released a new color – Funky Purple. I’m sure it tastes like plain old red ketchup, but looking at it makes my stomach churn. It’s interesting how much color affects us when it comes to food perceptions.
Rob Walker explains the 45 billion dollar loss posted by JDS Uniphase last quarter in his Moneybox column at Slate.
Money has an interesting article on how the S&P; 500 works. The received wisdom among knowledgeable mutual fund investors has been that the S&P; 500 outperforms 80% of the managed mutual funds on the market. If the guys at S&P; who decide on the companies that make up the S&P; 500 keep messing with it, how much longer will that be the case?
The Pentagon continued its habit of staging “success-oriented” tests with the latest NMD test that got so much print because it actually shot down the correct target. As it turns out, the target was carrying a GPS beacon that the kill vehicle used to home in on it. I can’t believe that we’re wasting hundreds of millions of dollars on “tests” that are really carefully designed exercises in propaganda. One would think that the people behind NMD don’t really care if the system actually works as long as we’re willing to pay for it.