I really liked this post by Camille Fournier, who runs the engineering team for Rent the Runway. When confronted with the problem of giving customers the confidence that the garment they rent will fit properly when it arrives, engineers tend to turn to solutions that involve 3D modeling and “virtual fit assistants.” Unfortunately, real humans are put off by these approaches. The solution they arrived at is much lower tech, but much better for customers. There are two takeaways, I think. The first is that diversity of all kinds on a team is valuable because it leads to a wider variety of proposed solutions to problems. The second thing is that this kind of problem really proves the value of experimentation as a product development approach. Try things and measure the results. You’ll probably wind up being surprised.
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