Knocking on doors
The secret to winning campaigns? Knocking on doors. FiveThirtyEight.com has the gritty details. In short, researchers have shown that 12 successful face to face contacts lead to one additional vote for a candidate. Let’s do a little math. 12 face-to-face contacts is one new voter who would not have otherwise voted that you personally generated. You just doubled your own vote by speaking at the door to twelve voters. Of course, then it comes down to contact rate – how often is the person home that you’re trying to reach. A very low contact rate is probably 10%, and that happens. A very high contact rate can be 50%. Average is in the 25% ballpark. On average, you’d have to knock on 48 doors to generate 12 face-to-face contacts and one additional vote. 48 doors is a pretty standard, approximate walk list. ...