This morning I read that Al Gore’s news network, Current, is bringing four broadband channels online with Yahoo as a partner. I can’t say the announcement interests me all that much, but I do think that Current will make a fascinating case study one day, mainly because it arrived at the same time as YouTube with some of the same aims.
When Current came out, the big news (aside from its not having a set programming schedule) was that it would feature amateur content alongside professionally produced news. YouTube, of course, offers another way for amateurs to present their video to an audience, and has about a thousand times the buzz that Current TV does. The reason for that is simplicity. YouTube is just a big repository that makes it easy for people to upload videos, link to them, embed them in Web pages, and most importantly, play them without installing anything or even making any decisions. That simplicity has made YouTube ubiquitous.
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