Two companies that don't understand identity
There are two growing identity-related controversies that I’m keeping an eye on today. The first is ScienceBlogs’ decision to add a blog sponsored by Pepsi to its stable. ScienceBlogs publishes many highly regarded blogs, and authors there are concerned that the Pepsi blog will hurt their credibility. Just take a look at the front page of ScienceBlogs and you’ll see that most of the posts are about the new corporate blog. One blogger is abandoning his blog for now. Another says that paid content is going to cost ScienceBlogs its reputation. There are many, many more examples. ...