The secret of the iPhone app store
In an Ars Technica article on the Palm Pre, Jon Stokes explains the benefit the app store provides for the iPhone platform as well as I’ve ever seen: Even so, you might think 1,000 apps should be plenty to fit everyone’s needs, but then you misunderstand how the iPhone’s App Store contributes to Apple’s success. In short, 100,000 apps is a really, really long tail, and in that tail everyone can find one or two goofy, niche apps that they really like. And when they find those apps—my dad loves the bubble wrap and the Bible translations, my wife loves the koi pond and the kiddie apps that entertain my daughter, and I like the IRC clients—they show it off to friends and family. And when one of my dad’s non-iPhone friends sees the bubble wrap and the six different Bible translations, that person doesn’t say to himself, “my God, it has bubble wrap and Bibles. I must buy this phone.” Rather, he says, “if it has bubble wrap and Bibles, I bet it has something really cool for me, too. I must buy this phone.” ...