Be is going public. Wow. Their financials are awful, and their future prospects are bad. This is a company that I want very much to succeed, but I’ll be surprised if going public is what they really need to do right now. Answering to shareholders is probably not what a company that did $1 million in revenue last year needs. However, since the bullet is already out of the gun, my advice to them is to change the name of the company to Be.com, and make their main selling point the fact that they own both the Be.com web site, and Becentral.com, portals for Be users! They also own BeDepot.com, a sales portal for Be software. It’s all about the pitch …