Content providers are looking to porn to show them the way to profitability on the Internet. I don’t know what lessons there are to be learned from the porn industry though. I mean, the competitive advantage of selling your wares over the Internet for the porn vendor is that many people are ashamed of buying it in the first place, and they can do it more or less anonymously over the Web. It’s also one of the few products with low production costs that people are willing to pay good money for.