Former US Web CEO and noted lunatic Joe Firmage is starting a new company to help fledgling Internet companies get going and cash out for the big bucks. I take issue with the Red Herring article because they refer to US Web’s leadership in the Web design field. US Web is what’s known as a roll-up, a company that gets big by buying as many little companies in their space in as short a time as possible. I have a friend who worked for a roll-up in the valve repair business. It’s just not glamorous, or even interesting. A return to the business world hasn’t put a stop to the whacked-out Firmage’s continuing search for the alien who visited him in his sleep to provide him with the answer to life, the universe, and everything. I just hope that people associated with the business aren’t asked at some point to shed their containers in a creepy mansion somewhere in the suburbs of San Diego.