The New York Times reports that CBS used digital technology to insert a fake billboard into their live coverage of New Years eve in Times Square. They covered up real Budweiser and NBC billboards with a digitally created CBS billboard and inserted it into the live feed. As far as I’m concerned, inserting fake stuff into news video is an ethical no-no. I think that when you see Dan Rather broadcasting live from an event, it’s reasonable to expect that the stuff you see on camera is real. Perhaps they could solve this problem by just superimposing the phrase, “Some of this stuff is fake” on the bottom of the screen. That should clear things up.