Buying advertising time during the Super Bowl is the antithesis of guerilla marketing. Even so, bunches of cash strapped dot coms are spending millions to get on TV during the big game. Compared to spending 3.2 million of your 6 million VC dollars to get 90 seconds of airtime during the Super Bowl, paying a small town in Oregon to change its name looks like a downright brilliant idea.
Buying advertising time during the Super Bowl is the antithesis of guerilla marketing. Even so, bunches of cash strapped dot coms are spending millions to get on TV during the big game. Compared to spending 3.2 million of your 6 million VC dollars to get 90 seconds of airtime during the Super Bowl, paying a small town in Oregon to change its name looks like a downright brilliant idea.
Commentary
Previous post
Next post