Scott Rosenberg takes on the Verisign/Network Solutions merger in his latest column. He points out that the domain name business could very well be a business built on sand, although he cites in support of that argument a future time when there will be many top level domains (other than .com, .net, and .edu). I think that there’s a very good chance that we’ll never see more TLDs that don’t end in country codes, because corporate America doesn’t want to have to deal with them. (Companies like McDonalds don’t want to have to register hundreds of instances of mcdonalds.whatever.) The infrastructure to add TLDs has been in place for ages, and politics has stalled their addition. I don’t see that changing soon.