G. Beato’s post mortem for Verde is good for a few laughs. All of these stories seem to include a villainous consulting firm that blows up the naive company and runts off with its money — in this case the villain is Scient. I don’t usually mine nuggets from the articles I link to, but this one was too good to pass up:
In addition, Scient betrayed little knowledge of the media business, even though they were acting as “strategists” for a media site. For example, Scient’s team kept asking when they could get all the copy for the site — 6 weeks before launch? 8 weeks? When a Verde employee held up a copy of The Wall Street Journal and asked them when they thought the printers had gotten all the copy for that issue, they answered, ‘At least a few weeks ago.’ When the Verde team pointed out that much of the news in the issue hadn’t happened until the day before, the Scient team was “dumbfounded.”
G. Beato’s post mortem for Verde is good for a few laughs. All of these stories seem to include a villainous consulting firm that blows up the naive company and runts off with its money — in this case the villain is Scient. I don’t usually mine nuggets from the articles I link to, but this one was too good to pass up:
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