The deal between Borders and provides further evidence that the times are changing in the world of ecommerce. is taking over the online operations for Borders. This deal makes less sense to me than, say, the Toys R Us, deal, because is already the dominant seller of books online. Why would someone buy books through Borders Online powered by instead of through Will the prices be different between the two? The upside for Amazon, I would imagine, is that they’ll profit from every book they sell on behalf of Borders. I’m sure that isn’t the case with the all the books they sell through their own store.