Matt Haughey: TiVo’s Apple problem. As far as it goes, I think that Tivo’s best bet is to license its software and service as broadly as possible. I love my Tivo(s), but I got a sinking feeling when I found out that I could get a PVR from Time-Warner Cable for 5 bucks a month that actually has two tuners. In the meantime I’m paying $13 a month for each of my Tivos, and even worse, I own them, so I can’t just send them back to the cable company and get a newer, better model when one comes out. One thing is for certain, once you’ve lived the PVR lifestyle, you can never go back. Eventually all cable companies will have a PVR offering of some kind, and Tivo needs to be aggressive in claiming a piece of that pie.