Boing Boing is at the inversion point that all wildly successful hobby sites arrive at eventually, the point where they need cash from visitors to keep things rolling. This is such a common phenomenon that it really deserves a name. Other sites that recently arrived at that point were The Whiskey Bar and Intel Dump. I’ll be interested to see how Boing Boing addresses the problem. (It won’t surprise anyone to learn that given my traffic and its lazy growth curve, I’ll never have to contend with that problem. Prices for bandwidth go down faster than my traffic goes up. That said, I’m incredibly flattered by the traffic I do get, it constantly exceeds my expectations.)