I’ve decided to declare my swiftvets del.icio.us tag experiment a success. It’s already on the front page of the Google results for the search term “swiftvets,” not bad. The area of interest I’m focusing on now is framing, which is a concept found in economics and linguistics, but really boils down to psychology. The basic idea is that the presentation of a concept is as important to how it is received as the actual concept itself. In other words, if I call the estate tax the “death tax,” people are going to be reflexively opposed to it. You might say that the whole field of marketing is concerned with framing. Anyway, I’m going to be dumping any framing-related links I see into that bucket.