Universal Pictures has put up a Web site to get an idea how many people would pay to watch season 2 of Firefly. Obviously it’s good news to Firefly fans that the show isn’t just dead in the water, but it’s also an interesting experiment. Can a huge online fan base provide enough revenue to support a television series? I guess we’ll find out.
Update: In answer to a question in the comments, I said Universal Pictures put up the Web site based on the whois entry for fireflyseason2.com. It may turn out that I spoke too hastily — I’m not sure what “UP.BSE” means exactly, but I guess it has something to do with the brilliantscreen.com email addresses associated with the domain registration.