It’s time for another episode of Rate the Privacy Threat. In our most recent installment, we looked at the click tracking in iTunes (new downloads now include a privacy warning before enabling the feature). Today’s issue is a new Mozilla Firefox feature that will allow sites to specify a “pingback” URL that will be hit after the user clicks on an outbound link from the site.
To understand what this feature will do and why Web site creators are asking for it, it’s necessary to look at how sites currently track how many people follow outbound links. Many sites (including some weblogs) like to keep track of which links people are clicking on. The way this is implemented currently is that they direct all links to a script that acts as a “clickthrough tracker.” The actual URL to follow is passed as a parameter to the script, which logs the clickthrough and then sends the user on their way. As the blog entry describing the Firefox feature points out, there are some problems with this approach. Number one on the list is that you have to wait for the clickthrough script to process your request before you get to see the content you really wanted to see. If that script is bogging down, you can wait to see your content even if the link’s destination is on your LAN. The second problem is that if you don’t want your clickthrough tracked, you have to copy the link location, cut the URL out of it, and then paste it into your browser.
The Firefox approach is to add an attribute to the a
tag named ping
. After you click on a link, Firefox will load the new page, and then send the link URL to the ping URL that’s specified. From a performance standpoint, this is a win because you don’t have to wait for the ping before you can see the content you were looking for in the first place. There’s also a privacy advantage. Routing around today’s clickthrough processor is a painful process that requires manual intervention. It sure seems to me like it would be easy to write a Firefox extension that would turn pings off, assuming the Firefox people don’t include such a setting in the browser when it’s released.
Clickthrough tracking is here to stay. Standardizing it and putting it under the control of the user seems like a win to me.
More on eMusic
eMusic seems to be getting quite a bit of buzz around the Internet. (See James Governor’s pro-eMusic article today for more evidence.) Two weeks ago I had never heard of it, and now it seems like I’m reading about it everywhere.
The biggest marketing problem eMusic has, aside from not offering any of today’s popular hits for download, is that they don’t allow you to browse their full catalog before you sign up. To me, not offering today’s popular hits is actually a bonus, because I generally hate all of those songs. The other problem is ameliorated by the fact that they offer a two week trial during which you can browse the full catalog and download 50 songs which you get to keep. I signed up last week and I’ve downloaded 48 of my free 50 songs. (I grabbed one full CD with 18 tracks and another double CD with 30.)
I won’t be able to get every record I’m interested in from eMusic, but they offer enough stuff that’s of interest to me to make it worthwhile to pay $9.99 a month for 40 downloads, which is of course an infinitely better deal than the iTunes Music Store or CDs. And the music is unencumbered by DRM, which is the only reason I signed up. Their user interface is good enough and their download tool is a breeze to use, overall I’m impressed. Give eMusic a shot, the worst case scenario is you get 50 free tracks. (The actual worst case scenario is that you sign up, forget about your subscription and pay $9.99 a month for nothing. That’s always a risk for me.)
Update: Google seems to index eMusic’s music catalog, so if you want to know if they offer a particular band or album, just use
site:emusic.com
in a Google search along with the band name or whatever else it is you’re looking for.Update: You can browse the catalog at this link, even if you’re a non-subscriber.