I learned a new term today — bridge blog. A bridge blog delivers the message of one community (country, organization, company, etc.) to an external audience, making that community more accessible to outsiders. James Governor points out that this was one of the most powerful functions of Robert Scoble’s blog when he was at Microsoft. Tim Bray does the same for Sun. I think the concept is interesting, particularly because I don’t think that “bridge blogging” can be completely effective if you set out to do it intentionally. An artificial bridge blog is basically just a P.R. blog, I’d think.