This morning a friend of mine sent an email asking whether Will Muschamp had opted out of being “head coach in waiting” at the University of Texas and taken the job as head football coach at Auburn. He said he’d heard something on the radio.
My first stop was Google News, but there were no stories today that mentioned Muschamp. I was despairing being out of the loop a little bit when it occurred to me that the next best stop was search.twitter.com and found that Twitter was abuzz with the latest Muschamp-related scuttlebutt.
I don’t think I realized until that moment that Twitter is perhaps the ultimate resource for tapping into the zeitgeist of the moment. Blogs are a great resource for tapping into what’s happening today, Twitter is where you find out what’s happening this second.