Nelson Minar has a short post explaining Google’s new interest-based ads and the privacy controls available to users associated with them.
Here’s the crux:
I’m usually quick to criticize Google on privacy issues. But not this time. Because along with this juicy new ad product, they’re giving users unprecedented control and visibility into the ads they are shown. We can opt out of tracking entirely. Or we can set our ad preferences, viewing and altering Google’s profile of ourselves. And Google has a detailed and readable page describing how their ad products works with personal user data. All of this privacy protection looks real, a user-focussed product, not just some sham to satisify lawyers.