Marco Arment has a great post on why “If you build it, they will come” doesn’t apply to new hardware platforms. It lacks pithy quotes, so I urge you to go read it. It’s not very long.
November 5, 2010 at 3:27 pm
New hardware platforms like the iPhone? 🙂
November 5, 2010 at 5:05 pm
I think your title works better than his. He’s really showing how Apple did this successfully when most other companies don’t get it.
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