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Strong opinions, weakly held

Our bias in favor of secrets

But there is a major problem with evaluating information labeled “secret”: people tend to inflate the value of “secret” information simply because it is secret.

In an opinion piece in today’s New York Times, neuroscience researchers Leaf Van Boven and Charles M. Judd talk about research into people’s willingness to trust secret information simply because it is secret. I assume that one day we’ll have to add some sort of secrecy bias to the list of cognitive biases.

1 Comment

  1. A good one! This is the basis of conspiracy theories. I run the Israeli equivalent of snopes.com so I tend to bump into lots of them.

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