My favorite commercial on TV is for some kind of kitchen gadget. I don’t remember what it’s supposed to do, but it features a woman sticking a knife into an orange and wincing as citrus juice shoots into her eye. The point: performing some seemingly simple task is in fact difficult and dangerous, and you should purchase whatever gadget it is they’re selling to make your life easier.
Michael Ruhlman makes the argument that a huge portion of the food industry is built around convincing people that they’re too stupid to cook. Or that cooking is too hard to bother with.
If I had to pick one bone with the marketing and advertising professions, this would be it. I don’t have an issue with people touting the advantages and capabilities of their products, but I’m disgusted by the corrosive effort to convince people that they are helpless (or unsafe) without whatever product is being pitched. This is of course a problem that goes beyond the food industry — it’s everywhere. And if you asked me to identify the most powerful negative effect advertising has had on society, this is what I’d point toward.
For their one year anniversary, Hulu sent special T-shirts to the first 100 people who registered for the site. Very cool.
Mindset Media has created a profile of the typical Mac user. As a Mac user, the question isn’t whether you exhibit these qualities (of course you do), but which of your friends who aren’t yet using Macs are the best targets for conversion based on these criteria. Your eMusic-subscribing, Prius-driving, organically-farmed-broccoli-eating, microbrew-drinking, Kucinich-loving, crappy-Acer-laptop-using, know-it-all buddy really needs your help.
© rc3.org. Powered by WordPress using the DePo Skinny Theme.
