baseballreference.com has the coolest idea yet for raising money to support the site. If you’ve never visited the site, it provides career statistics for (as far as I know) every player in major league history, among other things. They’re allowing people to sponsor individual pages on the site — you can think of each site as sort of an online baseball card. Anyway, normal people can pony up to sponsor their favorite players and businesses can pony up to sponsor the pages of more popular players. THe price for each page is scaled based on the popularity of the player (ergo, traffic to the page). Another cool thing is that the enterprising player who earns money by selling memorabilia and autographs could sponsor their own page with a pointer to their memorabilia site.