Strong opinions, weakly held

How to communicate about strategy

Jean-Louis Gassée’s critique of Microsoft CEO’s latest is really an excellent primer on how to communicate about strategy. It also includes the shortest useful guide to how to identify a platitude that you’ll ever read. Great stuff.


  1. I like this:

    If it’s all pro and no con, it’s a con.
  2. Do not miss Satya Nadella’s Email, Decoded. It throws some nuance back at Gassée’s complaint while at the same time only making it clearer. Quite possibly it isn’t Nadella who needs an editor but the marketing at Microsoft or maybe the entire company culture as a whole.

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